Google Search by Image

 search by image

For most businesses, web images have been kind of a way to spruce up the old website. They haven’t really been too necessary to be found on Google, as long as you had good content to back your site up with. All that, however, may be changing.

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At its ‘Inside Search’ event in June, Google announced the release of “Google Search by Image”, a new way of providing search results. Instead of typing in a search query, or using keywords, users can simply drag an image into the search box, or paste an image URL, and Google will pull up any related site with a similar image on it.

How Does it Work?

This nifty bit of technology uses a combination of shape and color recognition algorithms to find pages with visually similar images, and returns those pages to you in your search results. Google has expressly stated that it does not use facial recognition technology for searches involving people, but that it exclusively relies upon its new shape and color algorithms.

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The search is very easy to use. Simply visit images.google.com and click the little camera button in the search box, and you can upload images from your computer, drag images into the search box, or paste an image URL into the search box, and watch Google go to work for you.

This is particularly handy for tourists who want to know what a building is, or people visiting a museum wanting to know more about a particular piece, but how is it going to affect businesses?

Effects On Businesses

First off, it is going to be more important than ever to make sure you are posting images of your products on your site. You want to make sure if someone is searching for your product using the image, your site is coming up in Google’s Search by Image results. If you do not have a similar image on your site, your site will not show up in the search results at all!

Google Search by Image

Here is an example of an image search results page that I got by pasting just an image of an iphone 4:

google image search results

As you can see at the bottom of the iphone 4 results, Google only returns pages that have similar images posted. If you sell iphone 4′s, you better have a picture of one on your site or your clients will end up on somebody else’s site. If you have a unique building or brick-and-mortar store, get a picture of it on your site.

Not only will this new tool be useful for places and objects, it can also be used very effectively in searching for pictures of people. This is going to make it vitally important to be careful how you use your pictures online. If an employer searches for an image of you on Google, what is going to be returned? If your clients search for you, will there be a list of professional blog posts, or just a bunch of comments on fail blog?

Search by Image is, like all of Google’s products, only going to be refined with time. Some pictures are much easier to identify right now for Google than others. But one thing we are sure of is that images are now more important than ever to have on your website.

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